Marketing & Brand Strategist
Lydia
Timms
Creating marketing that people feel, not just see — where strategy, creativity, and culture intersect.
Marketing & Brand Strategist
Creating marketing that people feel, not just see — where strategy, creativity, and culture intersect.
Recent graduate from BYU's Marriott School of Business with hands-on experience across experiential marketing, social media, brand activations, and live event merchandising.
From leading merchandise operations at X Games to creating social-first campaigns and supporting nationwide event activations, I've developed a passion for building marketing that feels memorable and people-centered.
I'm especially drawn to roles where strategy, creativity, and culture intersect — and I'm excited to continue growing in brand and experiential marketing.
BYU Marriott School of Business · B.S. Marketing · GPA 3.77 · Class of 2026 · Google Ads Certified · AI-Powered Shopping Ads Certified
Strategy
Creative
Operations & Data
Built and managed the full merchandise ecosystem for X Games — Shopify storefront, on-site inventory, staffing, and fulfillment across two events.
View project + photos
A full B2B marketing campaign positioning Rec League as the premium merch authority for corporate clients and event organizers.
View campaign slides
Full marketing strategy for Extra Space Storage targeting Gen Z, including social audit, influencer ROI analysis, and content roadmap.
View full presentation
Co-authored a 20-page report allocating a $250M global marketing budget across four international customer segments with regional channel strategy.
View full report
I'm actively looking for brand, experiential, and marketing roles where I can keep building things that people feel. Let's talk.
BYU Marriott School of Business · B.S. Marketing · Class of 2026 · GPA 3.77
Rec League · Aspen, CO & Salt Lake City, UT · Summer X Games 2025 & Winter X Games 2026
Overview
Led the end-to-end merchandise operation for X Games across two consecutive events — building the digital storefront and managing everything from inventory to real-time on-site fulfillment under high-volume event demand.
What I did
Rec League · Marketing Campaign · 2025–2026
Overview
Developed a full B2B marketing campaign from concept to execution, positioning Rec League as the authority on premium branded merchandise. The campaign reframes the conversation from price to value — arguing that cheap merch costs brands more than they think.
Campaign deliverables
BYU Experiential Learning Project · Team of 5 · 2025
Overview
Developed a full marketing strategy for Extra Space Storage, identifying a gap in brand relevance among Gen Z and creating a positioning, messaging, and channel strategy to drive engagement and customer growth.
Key contributions
BYU Marketing Strategy Project · Team of 4 · Spring 2026
Overview
Co-authored a 20-page professional report evaluating how AT&T Direct could deploy a $250M global marketing budget across four international segments with data-backed sizing, buyer behavior analysis, and regional channel strategy.
Segments analyzed